DISQUS

Crimson Hexagon Blog: Microsoft is beating Google, at least in the battle for hearts and minds on Twitter

  • denvan · 5 months ago
    Interesting. But you missed out on all the hype around GoogleWAVE and MS Project NATAL. Those were massive trending topics on Twitter - particularly WAVE.
  • crimsonhexagon · 5 months ago
    Fair point, Dennis. Though I don't think Wave is a poke at Outlook the way Bing, Chrome and Office are pokes at their respective adversaries.
  • denvan · 5 months ago
    Then take another look, because that's not the direction they're poking. Wave is being angled as the "unified field theory" that will bring together Instant Messaging, e-mail, document sharing, microblogging, and a few flavours of Social Media. It's designed to be (and I suspect it will be) a game-changer, so a head-to-head comparison would be difficult.
  • drewv · 5 months ago
    Microsoft has been running contests on Twitter to generate tweets about themselves. Does this skew your analysis or do you factor them out ?
  • crimsonhexagon · 5 months ago
    Well there's a first philosophical question about whether we should. In the end, regardless of reason, those people decided to chime in to the conversation.

    Second, our technology can discern the nature of the post, as opposed to just the fact that a a keyword was used in a tweet. Again, unless the contest indicated the user had to BOTH use a keyword and say something positive, the system would not be fooled.

    Finally... it's worth pointing out that our enabling technology is far less susceptible to this kind of gaming than other approaches. Once the algorithm "learns" the numerical pattern that defines each theme in the conversation, it checks every single items to classify it in one or the other. That's in contrast to every other system we know of, which infers the breakdown of the "forest" from a limited sample of the "trees" which is drawn at random and assumed to be representative.