DISQUS

dberkowitz · 11 months ago

Great thought piece here, Perry. I still think the creepy issue can go a step further with social media when marketers directly use you to get to your friends. It's a new line drawn, and one that I'm not convinced consumers should let marketers cross.

Martin Edic (Techrigy) · 10 months ago

There is a built-in social media convention that can help mitigate this: people can respond publicly and negatively when they see this taking place. Essentially this is one more attempt to apply 'broadcast marketing' standards to social media. And 'broadcasting' through an influential person (nothing more than spamming their followers really) will reduce their influence as people respond negatively.
If you sell your influence, you lose your influence.